Take Control of Your
UTM Campaigns
Stop losing attribution data to inconsistent UTM links. UTMSpot gives your team a governed, auditable system for creating, managing, and analyzing campaign URLs at scale.
Everything You Need for UTM Governance
From link generation to analytics, UTMSpot provides a complete platform for managing your UTM campaigns with enterprise-grade controls.
Multi-Tenant Organizations
Separate workspaces for each team or business unit with role-based access control. Assign Owner, Admin, Editor, or Viewer roles with granular permissions.
Dynamic UTM Templates
Create standardized templates with required fields, dropdowns, and validation rules. Ensure every campaign link follows your naming conventions.
Smart URL Generation
Generate UTM URLs with automatic duplicate detection, archive and restore capabilities, and one-click CSV export for reporting.
Campaign Naming Conventions
Define and enforce campaign naming rules with versioning. Keep your analytics data clean and consistently structured across all teams.
Secure Integrations
Connect to your analytics and advertising platforms with encrypted credential storage. OAuth and API key support for all major platforms.
Audit Logs & Admin Controls
Complete audit trail of every action. Platform administrators can manage users, enforce policies, and monitor compliance across the organization.
How It Works
Get your team from spreadsheet chaos to governed UTM management in four simple steps.
Define Conventions
Set up your UTM templates, naming conventions, and required fields. Configure team roles and permissions.
Generate Links
Your team creates campaign URLs using your templates. Duplicate detection prevents conflicting links automatically.
Connect Analytics
Link your analytics platforms to see campaign performance. Encrypted connections keep your credentials safe.
Audit & Optimize
Review audit logs, analyze campaign performance, and optimize your UTM strategy with data-driven insights.
Built for Enterprise Security Standards
UTMSpot is designed from the ground up to meet the security and compliance requirements of enterprise organizations.
Hosted in Germany
All data is stored and processed on servers located in Germany, ensuring full GDPR compliance and data sovereignty.
SSO & MFA
Single Sign-On via SAML 2.0 and OpenID Connect. Multi-factor authentication for an additional layer of security.
Encrypted Credentials
All integration credentials and API keys are encrypted at rest and in transit using industry-standard AES-256 encryption.
Complete Audit Trail
Every action is logged with user, timestamp, and details. Export audit logs for compliance reviews and security audits.
Role-Based Access Control
Granular permissions with four role levels: Owner, Admin, Editor, and Viewer. Control exactly who can do what.
Integrations with Your Existing Stack
UTMSpot connects seamlessly with the analytics and advertising platforms you already use. All connections are secured with encrypted credential storage.
How We Compare
See how UTMSpot stacks up against other UTM management solutions.
UTMSpot Recommended | UTM.io | Terminus | Bitly | |
|---|---|---|---|---|
| Multi-Tenant Orgs | Limited | |||
| SSO / SAML | Add-on | Add-on | ||
| Audit Logs | Limited | Limited | ||
| Custom Templates | Limited | |||
| API Access | ||||
| GDPR Hosted (EU) | ||||
| Duplicate Detection | Limited | |||
| Campaign Naming | Basic | Limited | ||
| Encrypted Credentials | Limited | |||
| Role-Based Access | Limited | Limited |
Plans That Scale With You
Start free, upgrade when you need more. All plans include core UTM management features.
For small teams getting started with UTM management.
- Up to 3 team members
- 500 URLs per month
- Basic UTM templates
- CSV export
- Email support
- Community access
For growing teams that need governance and integrations.
- Up to 25 team members
- Unlimited URLs
- Custom templates & naming rules
- Duplicate detection
- 3 integrations
- Audit logs
- Priority support
For large organizations with advanced security and compliance needs.
- Unlimited team members
- Unlimited URLs
- SSO (SAML/OIDC) & MFA
- Unlimited integrations
- Advanced audit logs
- Dedicated account manager
- Custom SLA & onboarding
- API access
Frequently Asked Questions
Ready to Take Control of Your UTM Strategy?
Join enterprise teams who trust UTMSpot for governed, secure, and scalable UTM campaign management.